Where you are is where it’s at

Location-based social networks are growing in popularity.  Here’s my recent take on the phenomenon — which focuses on how, when it comes to innovation, timing makes all the difference.

Why should social networks want to make money?

In a guest column today over at VentureBeat, Amuso co-founder Barak Rabinowitz writes about the failure of social networking websites to turn their phenomenal popularity into phenomenal profits.

“There’s an elephant in the room of online advertising,” he suggests.  “An elephant in the shape of 400 million social networkers creating and consuming content, clustering around shared interests and activities — all who have yet to be tapped in any major way by web marketers.”

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