is something I just took a look at. Recent developments in web, print and mobile computing, I suggest, are making highly-personalized advertising much more possible.
What I didn’t get into was whether this is a good thing. It seems to me that you can argue it either way. But I have a feeling that opt-in will be the way to go in this new advertising landscape. It could be active opting-in, like MePlease is offering in the UK. Or it could simply be about providing really satisfying ads that are both personally relevant and entertaining enough that people will be willing to stick with them for 5, 10 or 30 seconds.