An exemplary lede

A couple of months ago I wrote about an exemplary pull quote over at ValleyDad.

Now here’s an exemplary lede:

“Gardens are as difficult to time as markets. Last year everything was ahead of itself and gardeners were worrying there would be nothing left in flower by June. This year everything in Britain is wonderfully late . . .”

It’s exemplary because it’s Robin Lane Fox in the Financial Times. He has the back page of the weekend FT House and Home section to write about gardens and gardening. Given his readership, you simply couldn’t do better.

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